Bridge2Brand | LinkedIn Client Acquisition for Accountancy & Advisory Firms

Proof we live by

We prove the work before anyone pays for it.

UK accountancy and advisory firms written for

Posts written in each owner's voice, about their clients and their market. It's the same work we'd do for you.

Usual engagement for firm owners

We wrote about the questions their clients actually ask. Same profile, same followers, a lot more people paying attention.

1.2k

Likes on a single client post

Written in the owner's voice and posted under her own name.

What's happening to your market

Twenty of the top sixty UK firms are now owned by private equity.

Independent firms are being bought up every month, and some of their clients are now looking for a firm that still feels independent and still picks up the phone.

That's your client. The trouble is, from the outside most practices look the same. So they compare the one thing they can see: the price.

Most firms don't need more work either. 73% of accountancy firms are already turning work away. What you need is better clients. Swap five who pay £100 a month for one who pays properly and stays.

That's what we fix.

Your positioning

We work out who your best clients are, what to charge them and why they should pick you over the firm down the road. Then we rewrite your profile to say it.

Outreach in your name

We message the business owners you want as clients, from your account. Every message is written by a person, for that one person.

Calls in your diary

We take every reply through to a booked call. You approve the posts and take the calls. That's about 20 minutes of your week.

Why it matters

If the firm only works when you're in it, you're stuck.

When every client runs through you, you can't take on more, you can't take a fortnight off, and the firm is worth less when you come to sell. When clients ask for your firm by name, you can raise fees and turn down the wrong work. That's what we build.

What you actually get

Calls in your diary with owners worth talking to.

Plenty of agencies will send you reports on posts published and messages sent. What you actually want is calls with the right people.

The target is eight to ten qualified calls a month. Business owners who fit the profile we agree in week one, booked into your diary. We ring each one the day before, because otherwise a lot of booked calls just don't happen.

You get a live dashboard from day one, so you can see where every call came from.

Day 30

Profile fixed, first conversations

Your profile looks like the firm you actually run. Posts are going out every week in your voice, and the first conversations have started.

Day 60

First calls booked

Conversations start turning into calls. Some people get in touch because they've seen your posts, not because someone recommended you.

Day 90

Calls every week

Qualified calls coming in weekly without you chasing them, from people who already know who you are. That makes holding your fees a lot easier.

Fit check

Is this right for you?

This is for you if

✓You run an established accountancy or advisory firm with clients who'd happily refer you
✓You know exactly who your best clients are and you want more of them
✓You're willing to be the face of the firm, with us doing the work behind it
✓You're happy to build this over a few months

This is not for you if

✗You're just starting out and need your first clients this month
✗You compete on being the cheapest firm in town
✗You want to write and send everything yourself
✗You'd rather not be the visible name in your market
✗You expect a full diary in week one

Questions

Frequently asked questions

How quickly will I see results?

Usually the first conversations start in weeks 2 to 4, calls get booked by day 30 to 60, and people start coming to you from day 60 to 90 as the posts build up. Anyone promising a full diary in week one is probably selling you a contact list.

What's the time commitment required from me?

One 60-minute interview at the start, about 30 minutes a week approving drafts and a 20-minute call each month. We do the rest. If it's taking you more than an hour a week, tell us and we'll sort it.

I posted for months and got nothing but likes. Why would this be different?

LinkedIn mostly shows your posts to people you're already connected to: old colleagues, current clients, a few friends. They like them, but nobody new sees them, so no new work comes from it. The outreach gets your posts in front of new people, and the posts are what make them reply. You need both.

Isn't this just lead generation?

No. Buying leads puts you in a list of quotes, where price is the only thing left to compare. With this, by the time someone speaks to you they already know who you are and aren't shopping around, so it's much easier to hold your fees.

How is this different from the tools that scrape profiles and send emails?

Those tools send thousands of messages nobody wrote and nobody reads. We send up to 100 a week, and a person looks at each profile before writing the message. It's slower, but your name is on every one, so it has to be worth reading.

How much does it cost?

It depends on the size of your firm and how much you need from us. We'll go through it on the call once we know your situation.

Will it actually sound like me?

We write from an hour of you talking about your work, your clients and your opinions, not from your website. You approve every post before it goes out, and you can change anything.

Your clients are looking for a firm like yours. They just can't find it.